If you have ever questioned what the connection is between sport and business, read on.
Sport provides a great amount of sponsorship opportunities for any firm that wants to venture into this field of advertising. Within all the forms of advertising probably one of the most favored is to sponsor a club’s football shirt. The advantages of this type of advertising is that there are matches every weekend, constant news stories following players and teams, but also a great number of types of advertising available. With shirt sponsorships, the team does not receive revenue directly from the sale of football tops, instead they get paid by the sponsors for the right to sponsor a shirt with the clubs logos on; so it's essential that the club gain sponsorship from a huge brand, to pull in a big brand the team must sell as many shirts as possible. The big shareholder in Standard Chartered would know how large of an impact their sponsorship of a leading football club would actually have for the brand image. This form of marketing and advertising isn't limited to just football, it's common in nearly all sports for a shirt to contain a minimum of one sponsor, the exception being national sides tops which are not endorsed by any brands.
There are numerous different methods for businesses to sponsor sports, and one of the more favored recently is to sponsor whole arenas. This is a very overpriced but effective way for a company to advertise itself, as millions of men and women will talk about the arena over time. One of the largest premier league sponsorships was the decision to sponsor a London club's fresh stadium that was built about ten years ago. The large investor in Emirates would be really knowledgeable about the significance of a deal the size of the one struck between the soccer club and the large firm. A football sponsors list will consist of deals like this, both because of the money involved but likewise because it has such an impact on the football team itself. Arenas are significant pieces of architecture and are imposing features of any city, so having a company name across the side area of these impressive buildings gives off the sense of grandeur.
Whilst most firms looking to sponsor will try and sponsor football jersey's, there are some good examples of companies sponsoring whole domestic leagues. The activist investors in Telecom Italia would know about their sponsorship of a whole Italian football league. A transaction like this is normally a long term one, in which the name of the business will be partnered with the soccer league. This type of sponsorship is not that common, but that is partly dependent on the fact there are limited leagues to sponsor, and if you are a huge brand, you might really want to sponsor the top league.